Thursday 10 November 2011

Research- The Magazine Industry

Basic facts-
In the UK, there are over 3000 different “consumer magazines” but most of the main magazine titles are owned and published by a relatively small number of companies. There companies often publish magazines that are in competition with each other.
Magazine as a Business-
Magazines exist to make money for their owners. So magazines make most of their money through selling advertising space-“selling eyeballs to advertisers”. Advertisers like magazines because they enable them to reach very specific “niche” audiences.
Magazine Circulation-
Magazine publishers keep a close eye on their circulation figures, i.e. how many magazines they sell each week/month. Circulation figures are gathered by the Audit Bureau of Circulation (ABC).
Questions-
Which music Magazines are published by;
a)IPC? NMA
b) Bauer? Heat, Kerrang, Q
c) Future Publishing? Classic rock, Computer music, Future music, Guitar aficionado, Guitar legends, Guitar techniques, Guitar world, Guitarist, Metal hammer, Revolver, Rhythm, Total guitar.
What are the current figures of;
a)NME? 14.3%
b) Mojo? 4.8%
c) Uncut? 10.9%
d) Kerrang? 2.2%
e) Q? 10.1%
Name at least 5 more UK music magazines each with a different musical focus/audience?
1. Spin- their style of music in the magazine consists of; hard core punk, alternative country, reggae, world music, experimental rock and jazz.
2. Vibe- It is a music and entertainment magazine, the publication predominantly features; R&B, hip hop, music artists, actors and entertainers. This music magazine did shut down in summer 2009.
3. Mixmag- It is British dance music and clubbing magazine. It covers dance events, reviews music and club nights.
4. Creem- It’s a monthly Rock ‘n’ Roll music magazine and it was the only Rock ‘n’ Roll magazine in the 1969.
5. Clash-  Is a popular music & fashion magazine based in the UK modern bands e.g. Coldplay, as well as hip hope artists Jay-Z & Kanye West. It also features reviews.

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