-A stand-out quotation may be used, it will be in bigger text
-Coherant colour scheme, usually with black main text
-Usually one main image, will be bigger then the others
-Usually one or more smaller images
-Main text is laid out in columns
-Layout style matchest audiance
-Article needs a big title
-At the end further information may be added, e.g. releaded datse etc
-Small font used for articles, 10pt or less
-Graphics, Coloured boxes may be used to frame text
-Photos may be framed or not framed -Standfirst photograph introduces the article, large font
-By-line states name of author/photographer
-There are no empty spaces
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